Our Statement on Black Friday

We have more than just strong coffee around here, we have strong opinions.

Many of you reading this email are fans of this uniquely American holiday. Look, we get it. It’s alluring, especially with the accessibility afforded by online shopping; you no longer have to risk getting killed to get those killer deals!

But for many, participating in this day of devil’s deals is more trouble than it's worth. 

So this year, we invite you to join us in an alternative to Black Friday…

BLACK COFFEE. Allow me to explain…

While black friday promotes commercialism, black coffee promotes consciousness. 

While Black Friday will leave you spent, black coffee leaves you energized.

Black Friday steals hours of your attention, but black coffee gives you hours of focus.Black Friday is for consumers, black coffee is for creators.

Black Friday demonstrates everything we dislike about American culture. 

But black coffee embodies everything we love about it.

So today, if you’d rather stay home and out of the maze of online madness, we’re here to say, DO IT. Have a cup of black coffee instead. 

For the truly defiant coffee drinkers, we recommend the blackest of black coffee: Vigilance, our new dark espresso roast. 

Don’t worry – buying coffee is not participation in this dark holiday, because at Coffee Hour Co. we have boldly decided to keep our offerings at full price.

We know this decision will lower our sales for the day, but we’re committed. 

Join us and join the movement to reject Black Friday in favor of something better. Click here to browse our black coffee today.

-- Your friends at Coffee Hour Co.